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Cruising: A Guide to the Cruise Line Industry, by Marc Mancini
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Learning about cruising has never been this fun and informative! Cruising gives students a true insider's look at how cruise sales, marketing, and operations unfold, all told in magazine-like prose, making it fun to read and easy to understand. The author employs myriad educational techniques to help students comprehend, retain, and apply what they read. This includes highlighted areas, bullet points, graphs, tables, photos, questions for discussion, and application activities, all of which clarify, magnify, and reinforce the material. There's no doubt that this is the authoritative text on cruising as dozens of leading industry professionals, including several cruise lines' presidents, have reviewed the content to ensure it reflects real-world insights into the business.
- Sales Rank: #496879 in Books
- Brand: Brand: Cengage Learning
- Published on: 2003-08-22
- Original language: English
- Number of items: 1
- Dimensions: 10.50" h x 8.25" w x .50" l, 1.05 pounds
- Binding: Paperback
- 224 pages
- Used Book in Good Condition
Review
Chapter 1: Introduction. Chapter 2: Who Cruises-And Why. Chapter 3: The Anatomy of a Cruise Ship. Chapter 4: The Cruise Experience. Chapter 5: Who's Who in Cruising. Chapter 6: The Pre-, Post- and Off-Ship Cruise Experience. Chapter 7: The Geography of Cruising. Chapter 8: Profiling the Lines. Chapter 9: Selling Cruises. Chapter 10: Cruise Marketing, Groups and Incentives. Appendix A: Key Addresses: CLIA Member Cruise Lines. Appendix B: Key Addresses: Associations. Appendix C: Bibliography. Glossary. Index.
About the Author
Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Convention Bureau. Dr. Mancini holds a BA degree from Providence College, and an MA, MS, and PhD from the University of Southern California.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Essential reading for the new cruise agent or travel agent
By AZBlondie
This book covers all the bases that someone new to the cruise or travel industry would need to know. It really is a textbook for the cruise industry student - complete with chapter reviews and assignments. If you're serious about learning, this is the book for you!
1 of 1 people found the following review helpful.
Marvin James
By Marvin L. James
Significantly lowerer than the college bookstore. This is the textbook
for CLIA and offers a good overview of the Cruiseline Industry. Do not expect a detailed or in depth analysis.
2 of 2 people found the following review helpful.
Not much meat on the bone...
By Rebecca D. Wilson
This book was, like another of Mancini's books, Conducting Tours, both simple and simplistic. It was wide, but not very deep. If you've never been on a cruise it provides good descriptions, but only the last few chapters attempt to give practical information about selling cruises. The books by Kelly Monaghan are much more useful for the beginning agent.
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