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"When you properly apply Michael's brilliant techniques, your customers will open email from you, read it, respond to it, and pass it along to others. If you want your customers to stay in touch with you, and to introduce you to other people, then read th
- Sales Rank: #1057792 in Books
- Brand: Brand: Xlibris
- Published on: 2003-02-24
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .32" w x 5.50" l, .43 pounds
- Binding: Paperback
- 142 pages
- Used Book in Good Condition
Review
"Full of practical information. . the how-to guide for small business owners who have thought about doing a newsletter" -- Dianna Huff, Yankee IABC Newsletter, February 2003
About the Author
About Michael J. Katz
"E-Newsletters That Work" author Michael J. Katz is Founder of Boston based, Blue Penguin Development, Inc., and is a recognized expert in the creation and management of effective E-Newsletters.
He is the publisher of "Michael Katz's E-Newsletter On E-Newsletters," a free biweekly now in its fourth year, and has developed dozens of E-Newsletters, which today boast a combined circulation of over 400,000 readers.
His consulting practice has been profiled in The Boston Globe, The Boston Herald, Bloomberg TV, Business Week Online and in a special report by Peppers and Rogers on the subject of effective email marketing.
Most helpful customer reviews
20 of 22 people found the following review helpful.
What a Tiny Book! Is That All There Is To It?
By Miles Sonkin
It's the smallest book I had seen on anything related to the Internet and I had a whole lot of BIG problems with my e-newsletter that I needed solved.
I finished reading it in an hour or so.
Type a few extra words here, click a few buttons there, start a better (read simple and profitable) business relationship over here, and BINGO! Big problems are all gone, bye-bye.
Yes, the book is funny; Michael Katz is a very witty guy.
Yes, the book is easy to understand; the author has laid the whole thing out in a "FAQ" format and has obviously had it proof-read by a smart 8-year old to make sure he has communicated all his points as clearly as possible.
And Yes, Yes, Yes, the book is not obsolete within 3 minutes of publication; the typical fate of anything related to the Internet. The material deals with Internet publishing on a level that makes it virtually timeless.
I wish every business book I purchased made as much sense, solved as many of my business problems as quickly, and made me WANT to write a review that glows in the dark!
BUY THIS BOOK! It's worth your money.
8 of 9 people found the following review helpful.
must-read A-to-Z resource for e-newsletter publishers
By Paul Baudisch
This is a valuable A-to-Z resource for e-newsletter publishers. I was a partner in a successful e-mail marketing firm for several years; access to Michael's book during that time would have saved me countless headaches and missed opportunities.
Readers new to e-newsletters will find this book a terrific "how-to" guide. Michael's humorous, down-to-earth style is engaging and entertaining, as he demystifies the process of launching an e-newsletter.
Experienced readers will find Michael's book a great checklist and reference for both new and on-going e-newsletter programs.
It's a quick read, but an essential one if you're serious about succeeding with e-newsletters today.
10 of 11 people found the following review helpful.
E-Newsletters That Work
By richard k. hendrie
I have read many books purported to be of use to marketers, but this one stands out. Mr. Katz has crafted an easy to use manual that is based on a revolutionary principle: those of us in marketing or sales are in the relationship business. The days of 'hunting' for prospects are numbered, to be replaced by the slow, sure, organic method of 'farming' relationships. His book offers a magnificent, practical method to put this principle to work. I have used his steps and they bear fruit.
Finally, hurrah for a business author who can write in human English. The book is funny, bright and easy to absorb, much like the best kinds of nutrients. I highly recommend it.
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